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How much is real estate photography?

Updated: Mar 29

How much does a real estate photographer cost? When it comes to selling a property, the cost of real estate photography can be an incredibly wise investment. It can be a huge contributor to a successful sale. For one, it can make a big difference as to whether potential buyers are attracted to your home online and their decision of whether it's worth an inspection - or whether they just click onto the next listed property in their search. When you're selling, marketing is key, and unfortunately, a first impression online counts in your bid to lure buyers across your threshold. Remember that when potential buyers are scrolling through the many properties advertised online, you only have a few seconds to grab their attention. When you're selling, marketing is key, and unfortunately, a first impression online counts in your bid to lure buyers across your threshold. The more people you get through your home's doors, the more interest you generate and the better the price you are likely to get for your property. Related content: When do I need to start thinking about property styling and photography? Wondering what your home could sell for? Get a free estimate based on similar recent sales in your area HOW MUCH IS MY HOME WORTH? What's involved in real estate photography? Real estate photography involves much more than just aiming a camera and clicking. It's a way of selling a lifestyle to potential buyers – capturing settings that people can imagine themselves enjoying. And with the constant advancement of technology, drones, videos and 3D home scanning are increasingly being used in real estate marketing to help a property to stand out from the pack. Remember that photos of your home will be used on a range of marketing materials including the signboard, advertisements, flyers and brochures. With your home likely to be one of your most valuable assets, it doesn't pay to skimp on good quality professional photographs. Remember that the photos will be used on a range of marketing materials including the signboard, advertisements, flyers and brochures. But how do you find a good photographer and how much will it cost you? How much does a real estate photographer cost? Before you hire a real estate photographer, you'll want to have an idea of how much they'll charge for their services. A great starting point is to ask your real estate agent. They will will have worked with various photographers and should have some recommendations, as well as a sound idea of the costs involved. Alternatively, you can search for photographers on the internet, carefully reviewing their portfolios and customer reviews, and asking them directly for a quote. Or you can ask family and friends who have recently sold who they used to photograph their homes. Costs for real estate photographers can vary For example:

  • Some photographers charge as little as $200 for photos only and $350 for a package including a floor plan.

  • Photographers can also digitally declutter – or clean up messy home images electronically – at prices starting at $15 per image.

  • Photographers can virtually stage an empty room with digital furniture at an estimated cost of $45 per image.

  • For properties that have little or no street appeal, they can also take drone or aerial shots to improve the view, at a cost of around $200 or $50 in a package.

Good photographers can be worth every cent because they are able to consider a range of factors, including:

  • Lighting conditions

  • Vertical lines and angles

  • Furniture and size when they frame a shot

They can also make a space appear larger than it really is. In addition to their experience and skill, they also use equipment and lighting that gives them an edge over amateurs. And they are able to edit and retouch photos to meet specific needs. They can insert bright blue skies to photographs taken on a rainy day, digitally clean up murky swimming pools and improve the greenness of grass. While real estate photography editing is common practice in Australia, there is a right and wrong way to incorporate it into property marketing and some alterations can be deceptive and even illegal. But while real estate photography editing is common practice in Australia, there is a right and wrong way to incorporate it into property marketing and some alterations can be deceptive and even illegal. The aim should be to use photography to portray your property in its best light; not to misrepresent it. You are not going to secure a better price for your property if potential buyers feel disappointed or misled once they arrive to inspect it.


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